Featured in this months issue of craft seller issue 26 promoting how we market our products to fit into royal events including.. Make the most of your range.
The article states..
Leah Hopkinson from Jane Hopkinson Bags, sells handmade leather bags online and at a craft fairs and promotes the business through Facebook and Twitter. To tie in with last year’s jubilee, she promoted the Royal Ruby bag, a slim, royal blue bag, which was already part of the collection
Leah says: “The Royal Ruby was already part of our range, but we thought it was a great fit for our red white and blue Jubilee campaign. We sent the campaign to existing customers and promoted it in Facebook- and the Ruby sold very well.
“This Summer i’ll be blogging about the Tamara, which is a large tote that would make a perfect baby bag. I’ll use social media to promote it as soon as the baby is born, i’m hoping it will appeal to women whose babies are due at the same time.”
Leah adds: “We make royal events work by targeting niche markets. This summer’s focus is on new mums. Last year we tapped into the street party atmosphere with bags ideal for parties and weddings.”